Get ready for the optimized moviegoing experience, where every instant is calculated to tickle your neural G-spot — all thanks to functional magnetic resonance imaging, soon to be every director’s new best friend.
That's the dream of MindSign Neuromarketing, a fledgling San Diego firm with an ambitious, slightly Orwellian charter: to usher in the age of 'neurocinema,' the real-time monitoring of the brain's reaction to movies, using ever-improving fMRI technology.
From Wired
Tuesday, February 9, 2010
Scott Brown on How Movies Activate Your Neural G-Spot
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