White paper: "Consumers value magazines in their media mix. Do you?"

This Magazine Publishers of America white paper takes a look at ten key indicators of the strength of magazines.

Executive Summary:

1. Magazine readership increased over the past five years
2. The number of issues read has gone up as well
3. Subscriptions are the highest in a decade
4. The number of consumer magazines remains high
5. The age of magazine readers consistently trends younger than the total adult population
6. Magazines are the #1 medium of engagement
7. Magazine ad effectiveness continues to rise
8. Magazines excel in driving web search
9. Magazine readers are social networkers and word-of-mouth influencers
10. Magazine brands continue to evolve