From the book Designing Magazines, Jandos Rothstein, 2007:
Staff boredom: "There is no better reason to redesign than reader boredom. Staff boredom, on the other hand, is best ignored — at least for a while.... The typical reader will spend anywhere from fifteen minutes to three hours with [your magazine]. It is likely that the staff will be tired of a new design before its premiere, thanks to all the hours that went into the format's preparation."
Staff changes: "There are lots of times when a new publisher, editor, or design director will come into an organization and leverage his or her outsider perspective and energy to become the driving force for an overdue or otherwise needed redesign. There are other times when a new person advocates changes to make the publication more personally comfortable or simply to be able to point to a major accomplishment under his or her stewardship....How can you tell the difference between ego and vision? ...Arbitrary changes are likely to be poor changes."
Thursday, June 12, 2008
Bad reasons to redesign
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2 comments:
W/regard to staff boredom . . .
I have a cousin-in-law who sings in and is the principal of a gospel quartet in Mississippi. He says that, just when you think, you can't sing a song one more time, that's when it's good enough to put before an audience.
It may be that mag designs are the same -- just when the staff can't stand it, it may be beginning to communicate.
Yeah, but does he play any stand-up bass?
You may be right, though.
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